
Keep in mind that any spaces in the custom event names passed through the tag will be removed. Unique events are not available for conversion reporting. Use this event name to track a special event that you want to include in your conversion reporting.Īdd any additional events that you’ve defined for the purpose of audience targeting. Track people who search on your website for specific products or shop locations. Track people who show an interest in your product or service. Track people who sign up for your product or service. Track people who view primary pages, such as product pages and article pages. Track people who add items to shopping carts. Note: Reporting is not available for user-defined events.

You can use them to create audiences for ads targeting and you can see related paid and organic conversion reporting on Ads Manager. The table below shows the events that you can track with the Pinterest tag.
